Sam Wanamaker, founder of the once-large Wanamaker Department Store, once claimed: ” I know half my advertising doesn’t work, I just don’t know which half… ”
The ad shown in this video….? Definitely in one of those halves. Yeah, THAT half.
Consulting to organizations big and small.
Creative. Responsible. Sometimes witty.
Sam Wanamaker, founder of the once-large Wanamaker Department Store, once claimed: ” I know half my advertising doesn’t work, I just don’t know which half… ”
The ad shown in this video….? Definitely in one of those halves. Yeah, THAT half.
Very cool perspective on learning, learning, learning…..
On test day for my Behavioral Ecology class at UCLA, I walked into the classroom bearing an impossibly difficult exam. Rather than being neatly arranged
Wolfram Alpha, a computational search engine, released a slew of fascinating data about Facebook users, including the age of friends, relationship status, and how these change based on age and geographical locations.
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… not just WHAT, but just as importantly HOW…
“When I think about the successes in Silicon Valley, many of the most enduring were business model innovations.”
"Innovation teams don’t work. Here’s what does | VentureBeat (via ibmsocialbiz)
(via ibmsocialbiz)
A thought-provoking discussion of the growing presence of “authencity” as a touchstone of importance in our many experiences as consumers, citizens, etc. But what is it? Does it hold up to scrutiny? Isn’t everything “authentic,” even irony? hmmmmm…..
A really engaging & interactive way of exploring how women’s rights have evolved around the world in the past 100 + years. Really, really illuminating.
"70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month."
http://www.mobilemarketingstrategiessummit.com/ (via nakosar)
(via fastcompany)
A catchy quote: ”Work force analytics aims to scrutinize call-center employees … using as many quantifiable characteristics as possible”.
Of course, it’ll only be about 5 months until we see the first major critique of this approach using the “looking-for-car-keys-under-street-lamp” analogy.
This is a catchy and thoughtful article about the need to avoid building marketing campaigns on the basis of “conscious” rationalizations that focus groupers give to researchers. Too much of what really drives behavior is never really articulated by respondents; and too much qualitative research is just respondents lying — to themselves and to the purchasers of the research.
Do we therefore need to avoid qualitative research as money wasted on superficial blather? No — just make sure you aren’t paying for blather but are paying for real insight instead. Or as the author of the article says:
“…despite the pitfalls of qualitative research we can still observe face-to-face, micro-expressions and body language that belie words. Skilled moderators can unveil hidden agendas and unconscious defenses. But these researchers are rare.”
My advice? Really good, skilled, and insightful researchers are rare — so, for Pete’s sake, make an effort to find ‘em!
A soccer ball that generates electricity that can be used to power small lights.
